Biers and Cellars

 

One of those is more of a niche market than the other. But how do you sell a cellar to someone? That seems like a cart before the horse situation, but I'm not totally sure how to use that phrase so I could be wrong. 

Explanation: "Biers" sounds like "buyers" and "cellars" sounds like "sellers." A common phrase is "buyers and sellers." 

Text:
A: You specialize in flammable funeral rites and also underground storage?
B: Yep, Biers and Cellars!