Phishing Trip

I am a software engineer who has worked in security for years and I have nearly been caught by a well worded phishing attempt (when you get a malicious email that looks nearly legit and you desire to click the seemingly innocuous link only for it to do nasty things to your computer), possibly more than once. They sometimes are super easy to spot (spelling errors, pretending to be from a company with whom I do business but not from that email, pretending to be from a company with whom I don't do business, ...) but other times they either seem like they're from a legitimate source or like the comic, they have a touching or heartwarming story that makes you want to read more or give to a cause. 

Text:
A: So this unsolicited email tells a heartwarming story and there's a link to the video at the bottom - 

B: NO