Specifically Isaiah 29:13-14.
There's a song by Relient K called "Maybe It's Maybelline" and I mentioned it to my husband and he thought Maybelline was just some woman they were blaming stuff on because he's not familiar with beauty commercials, specifically the "Maybe she's born with it; maybe it's Maybelline" ones which is what the song is referencing. The song is about blame-shifting and saying "maybe it's you, maybe it's me, or maybe it's Maybelline" so I can see how my husband was confused. The slogan, on the other hand, is trying to say that Maybelline makeup is so natural looking that you can't quite tell if the lady is wearing makeup or just is naturally that good looking. Also, I'm totally fine with my man not knowing all the beauty commercial slogans. It'd be kinda odd if he did.
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